A baby shower is a time of joy and celebration for every expectant mother. The original intent for a baby shower was for women to share wisdom and lessons on the art of becoming a mother. It has now become a festive occasion celebrating the pending arrival of the new baby. Mothers and friends get together to give gifts to the expectant mother, tell stories and have fun. Traditional gifts include diapers, maternity clothes, blankets, baby bottles, clothes, and toys.
What About Cosmetics??
Traditionally this is not a common gift, but now there is a new product on the market that every pregnant woman will need: safe, non-toxic makeup for use during pregnancy. Dr. Vik Sachar is a double board certified Obstetrician/Gynecologist and High Risk Pregnancy Specialist who has created the world’s first makeup exclusively for pregnancy. Traditional makeup has many chemicals which are known to be toxic. Many of these chemicals are called Endocrine Disrupting Chemicals. The World Health Organization and the United States Congress are addressing toxins in many products including cosmetics. They are concerned about the short term and long term effects on people. Many diseases such as obesity, breast and prostate cancer, infertility and others may be associated with toxin exposure. The concern is that these exposures start early, maybe even during pregnancy, and over time the levels accumulate and may cause disease; this phenomenon is known as bio accumulation.
One of the most susceptible populations to these toxins are women who are pregnant.
“Whatever a woman is exposed to during pregnancy, it gets absorbed, and travels to the baby through the bloodstream and can affect the baby later in life” says Dr. Sachar. “Today it is known that babies are born with over 200+ toxins in their blood. I created this line to give pregnant women a choice for safe, non-toxic makeup during pregnancy.”